Beauty of Joseon

Created for Your Healthiest Skin.

Beauty of Joseon blends centuries-old traditions handed down from the Joseon Dynasty with clean, innovative formulas designed to transform your skincare routine. 

Hanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today. Our Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.

Developed from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.